Pazz
2022
Client
Pizzeria Pazz
CHALLENGE
Pizzeria Pazz successfully combines Italian tradition with modern and energetic branding, using the colors yellow and red to convey a message of warmth, cheerfulness and authenticity. Vibrant yellow symbolizes optimism and freshness, while red evokes the passion and intensity of flavors that define each pizza.
With branding that challenges the imagination, the message “You can’t just taste one slice” emphasizes the idea that when you are at Pazz, every visit becomes a foray into a world of authentic and delicious tastes.
Just as a slice of pizza cannot contain the entire flavor of the dish, neither can the Pizzeria Pazz experience be summed up in a single moment. It’s about enjoying a wide range of flavors, experimenting with innovative combinations and sharing unforgettable moments with your loved ones.